Furr Baby
Vet-positioned dog nutrition, delivered.
The problem
A veterinarian-founded brand had a great product but no online business. They needed a full storefront, subscription engine, admin dashboard and payments — not a Shopify template, a real product.
What we built
- Life-stage formulas
- Subscriptions
- UPI / card payments
- Order tracking
- Admin dashboard
Storefront
A pet-brand shop that converts.
Product pages built for a founder-brand — story-first, life-stage filtered, and one-tap-to-cart from any surface.
- Life-stage filter
- Story-first PDPs
- Subscribe & save
- Cart drawer
AI shopping assistant
"Which food for my 8-month-old lab?"
An in-store AI that asks the right questions and recommends the right SKU — trained on the brand's own nutrition guide.
- Breed + age aware
- Allergy filter
- Feeds into cart
- Brand-voice tuned
Furr Baby AI
Autonomous · 24/7 · handoff-ready
Admin back office
Orders, subscriptions, revenue — one screen.
The founder runs the whole business from a single dashboard: today's orders, active subscriptions, revenue, and a full inventory view.
Overview
Today
Active subscriptions
412
+38 this month
Orders today
27
AOV
₹2,140
MRR
₹8.9L
Last 7 days
Customer CRM
Every parent, every pup.
A CRM that remembers every dog by name — reorder cadence, favourite SKUs, food changes, delivery preferences.
Simba (Golden)
Owner: Priya · Puppy
Rocky (Lab)
Owner: Karan · Adult
Coco (Beagle)
Owner: Neha · Senior
Bruno (GSD)
Owner: Aditi · Adult
Payments & delivery
Money in, food out.
UPI, cards, wallets and international; delivery tracked to the door with SMS + WhatsApp updates.
Have an idea like Furr Baby? We take it live in 10 days.
Any complexity, one fixed price, same-day delivery discussed on the call. Book a 30–90 minute session with our AI experts.
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